|
Steve Harrison is a British copywriter, creative director and author who is regarded by Campaign Magazine as the greatest Direct Marketing Creative of his generation. 〔(IDM profile of Steve Harrison )〕 He has won more Cannes Lions awards than any other Creative Director in the World.〔(Steve Harrison's Cannes Lions Awards )〕 ==Career in Advertising== Born in Blackpool, Steve Harrison completed a doctoral thesis on American Society, Cinema and Television:1950-1960 at the University of Manchester. 〔(Steve Harrison education )〕 At the age of 30 he travelled to London and secured a researcher position at Ogilvy & Mather. 〔(Steve Harrison career background )〕 After 11 months he was hired as a Copywriter at Ogilvy and Mather Direct after their Global Vice-Chairman, Drayton Bird, noticed a report that Harrison had written. 〔(Steve Harrison Biography from Brand Republic )〕 In 1989 he was made Head of Copy at the agency and by 1997 he was European Creative Director. 〔(Steve Harrison career progress )〕 In 2001 Harrison founded what is now known as Harrison Troughton Wunderman 〔(Bloomberg profile of Steve Harrison )〕 after the Wunderman owned agency Impiric purchased Harrison's Agency, HPT Brand Response. 〔(Formation of HWT from HPT Brand Response )〕 The Agency went on to produce a number of award-winning campaigns for brands including Xerox, IBM, Microsoft, Vodafone, Rolls Royce and the AA. 〔(HTW Client list )〕 In 2006, Harrison became the first Creative Director to head up the Direct Jury at the prestigious Cannes Lions International Festival of Creativity. 〔(Steve Harrison Chairs Direct Jury at Cannes )〕 In 2007 Steve Harrison stood down as Worldwide Creative Director of Wunderman following a management restructure of the Advertising Agency. 〔(Steve Harrison departure from Wunderman )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Steve Harrison (advertising)」の詳細全文を読む スポンサード リンク
|